Terralever Expands Reach of Women’s Entrepreneurship Program
Digital marketing firm, Terralever, has designed a website portal to expand the reach of an online courseware that helps women entrepreneurs turn their dreams of starting or growing their own businesses into reality.
Terralever

Phoenix-based online marketing firm, Terralever, has designed a website portal equipped with multiple language capabilities to expand the reach of DreamBuilder: The Women’s Business Creator. DreamBuilder is an online courseware that helps women entrepreneurs turn their dreams of starting or growing their own businesses into reality.

Initiated by Freeport-McMoRan Copper & Gold Inc., an international mining company, the program is assisted by Bluedrop Performance Learning for courseware design and Thunderbird School of Global Management for the curriculum and project management. Terralever created intuitive websites for the content that would be attractive to both users and partner institutions.

A Spanish version of DreamBuilder is currently running in Chile and Peru. The program’s English counterpart, American DreamBuilder, was introduced by Former Secretary of State Hillary Clinton at Clinton Global Initiative America on June 14.

“There are more than 8.6 million women-owned businesses in the United States employing 7.8 million Americans, and during the past six years when job growth across our economy has been slow, women-owned firms created 175,000 jobs,” says Clinton. “Supporting entrepreneurship among women is one of the best things we can do to grow our economy.”

Terralever, a strategic digital agency located in Tempe, AZ, partnered with Thunderbird to construct a front end website, www.dreambuilder.org, which created a more beautiful portal to the online course platform and added information and resources that were not previously available. Now, taking the next step toward international functionality, Terralever and Thunderbird have released the Spanish version of the website for use in Chile and Peru.

Cindy Yeager, Operations Manager at Thunderbird’s philanthropic arm, Thunderbird for Good, says, “Terralever not only captured and translated our passion, what we wanted to say, and how we wanted to say it into a website that reaches a very diverse audience, they also compressed the timeline to get the site up and running for our participation at Clinton Global Initiative America.”

DreamBuilder provides 12 online courses that were crafted with the help of faculty at Thunderbird School of Global Management. Participants can complete the courses at their own pace from any computer with internet access. While the courses are comprehensive, the material is far from dry: the integrated telenovelas, quizzes, and interviews ensure that DreamBuilder is as entertaining as it is useful.

“The methodology was very clear, precise, and easy to understand,” said Nelly Puertas Gallegos, one of the first users. “Any person at any level can learn from this program!”

“I’ve had the good fortune to work with talented, empowered women entrepreneurs across Arizona,” says Chris Johnson, CEO and founder of Terralever, “We see lots of startups here, but it’s especially exciting to be a part of a project that will empower women beyond our borders. DreamBuilder has the potential to change countless communities across the world, and we are honored to be a part of such a venture.”

DreamBuilder aims to reach 3,400 women over the next five years in Chile and Peru, and thousands more through American DreamBuilder.

About Thunderbird School of Global Management

Thunderbird is the world’s No. 1-ranked school of international business, with nearly 70 years of experience in equipping global leaders with the business skills and global mindset necessary to create sustainable prosperity worldwide. For more about Thunderbird, visit www.thunderbird.edu.

About Bluedrop Performance Learning

Bluedrop Performance Learning (TSX-V: BPL) is an innovator in workplace training. The company was launched in 2004 and has more than 100 employees in six offices across Canada. Bluedrop transforms workplace learning by designing and delivering training content that enables individuals to improve their skills and their employers to increase productivity. CoursePark.com is Bluedrop’s cloud-based eLearning platform that contains over 5,000 third-party online courses from the world’s leading publishers and subject matter experts.

Bluedrop is a member of the Clinton Global Initiative and the American DreamBuilder project team.

About Freeport-McMoRan Copper & Gold Inc.

Freeport-McMoRan is a leading international mining company with headquarters in Phoenix, Arizona. Freeport-McMoRan operates large, long-lived, geographically diverse assets with significant proven and probable reserves of copper, gold and molybdenum. Freeport-McMoRan has a dynamic portfolio of operating, expansion and growth projects in the copper industry and is the world’s largest producer of molybdenum. The company’s portfolio of assets includes the Grasberg minerals district, one of the world’s largest copper and gold mine in terms of recoverable reserves; significant mining operations in the Americas, including the large scale Morenci and Safford minerals districts in North America and the Cerro Verde and El Abra operations in South America; and the Tenke Fungurume minerals district in the Democratic Republic of Congo.

About Terralever

Terralever is an award-winning interactive marketing and technology services firm that delivers a wide range of integrated, strategic, online marketing solutions for growing mid- to Fortune 2000 companies. Headquartered in Tempe, Arizona, the firm specializes in Internet marketing strategy, web design and development, web applications, search engine optimization, and email marketing. For more information, please visit www.Terralever.com.